StarMaker increases U.S. payment completion rate by 20% with PayerMax
StarMaker and PayerMax partnered to close the gap between user intent and completed purchase.
StarMaker is a leading social karaoke app and music entertainment platform with more than 50 million users worldwide. The app brings users together through singing, live streaming, and voice-room interactions.
Virtual gifts, Pro memberships, and other value-added features are woven into how StarMaker users engage. Purchase decisions happen fast: a user watching a live stream decides to send a gift in the moment, and that window is short. A fast, familiar, and reliable checkout isn't a nice-to-have; it's what converts engagement into revenue.
When StarMaker users decide to purchase, they don't deliberate — they act. A live-stream viewer sends a virtual gift. A new user unlocks a premium feature. Purchase intent is high, but even small delays can cause users to drop off.
Any friction at checkout can end the transaction before it starts. An unfamiliar payment option, an extra step, an unexplained decline — each one is a reason to walk away. As StarMaker grew its presence in the United States, it needed a checkout experience built for the way its users actually behave.
StarMaker partnered with PayerMax to close the gap between user intent and completed purchase. PayerMax offered the payment methods U.S. users already know and trust, reduce checkout friction, and maintain reliable payment performance.
The work didn't stop at launch. StarMaker and PayerMax review payment performance on an ongoing basis — spotting drop-offs early, and refining the payment experience continuously. Risk management runs in the same loop, so higher conversion doesn't come at the cost of user protection.
The partnership delivered measurable outcomes. More than 99.9% of eligible payment requests reached an available payment path. The number of users paying with local payment methods increased by 25%, giving more users a familiar, trusted way to pay. Payment completion increased by 20%, helping more engaged users complete their purchases.
Payment performance remained stable, while fraud and payment abuse stayed low. No payment-related user complaints were reported.
This is the kind of partnership PayerMax is built for — a fast-growing entertainment platform where local payment expertise and long-term collaboration directly drive user experience and business outcomes. Moving forward, PayerMax will continue working with StarMaker to improve the payment experience as it grows.