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Indonesia e-wallet LinkAja
Last Updated:2021-01-20 Tag:south asia Reading Times:

At the end of 2020, DSResearch released a 2020 fintech report "Maintaining Growth during Pancemic". The data shows that during the COVID-19 pandemic, the popularity of GoJek's built-in electronic wallet Gopay was 97.2%, while the new electronic wallet LinkAja received 83.5% ranking from the top Five was promoted to fourth, second only to Gopay, OVO and Dana.


LinkAja is known as the Indonesian national brand e-wallet. It was launched by four Indonesian state-owned banks (Bank Mandiri, Bank Tabungan Negara, BNI, Bank Rakyat Indonesia) in conjunction with Indonesian state-owned telecommunications company Telkom Indonesia and state-owned oil company Pertamina. After LinkAja went live, it became the fifth largest e-wallet in Indonesia by merging the market share of four e-wallets under Telkomsel's T-Cash, Mandiri's e-cash, BNI's yap!, Uniqku, and BRI's T-Bank.


In addition to the business of the four e-wallets at the beginning of the merger, LinkAja also has a strategic cooperation with Go-Jek, Indonesia’s largest life service application, and accesses its merchant service ecosystem as a payment option. Through the cooperation, LinkAja basically covers most of the life in Indonesia Service scenario.


Payment scenario


Most offline merchants have already connected to LinkAja, such as McDonald's, bluebird taxi, KFC, Starbucks, Alfamart and Alfmidi, which can be found everywhere in Indonesia.


LinkAja enters the e-commerce support scene by accessing Tokopedia. According to the latest data, Tokopedia is the second largest e-commerce platform in Indonesia and an Indonesian Internet unicorn company.


LinkAja is also connected to the GoJek ecosystem. GoJek is the largest life service app in Indonesia, covering daily scenarios such as taxi rides, meal delivery, online shopping, logistics, etc., and is used by a large number of people. It can also be used to pay bills for life services such as water, electricity, and telephone bills.



LinkAja not only has rich payment scenarios, but also launched special services based on the national conditions of Indonesia.


LinkAja's Shariah Service

As the largest Islamic country in the world, there are many Muslims in Indonesia who need to carry out daily activities in accordance with Islamic rules, and the mobile phone applications they use also need to strictly comply with Islamic rules to formulate functions and present content. As a result, LinkAja launched the Shariah Service (LinkAja Syariah Service).


LinkAja Indonesia is the first and only e-wallet platform that has passed the certification of Sharia law. The products and services provided on LinkAja Sharia Services conform to Islamic teachings and facilitate the daily life of Indonesian Islamic people while maintaining religious values.


LinkAja Sharia Services can support bill payment, recharge balance, pay transportation expenses, online and offline shopping, and pay for participating in Islamic church activities, such as paying for zakat, sacrifices, etc., to facilitate religious activities.


As a local e-wallet in Indonesia, although LinkAja is an Internet-based product, while providing convenient payment methods for Indonesian users, it also provides localized services based on national conditions. For companies going overseas, the commercialization behavior of going overseas also needs to be customized according to local customs (for example, JD.com uses Xiaoma as its mascot after entering Indonesia).


As the main local e-wallet, LinkAja is also a payment method that Indonesian companies need to consider when going overseas. There are many more content about LinkAja. Friends who need to know or access LinkAja as a payment method can contact PayerMax for more content.