Recently, global emerging market payment leader PayerMax announced a new phase of expansion for its Shanghai office, bringing the total workspace to over 4,500 square meters. This expansion not only underscores PayerMax’s continued rapid growth in the Chinese market, but also signals a comprehensive upgrade in its core capabilities across product development, customer support, and compliance operations—further advancing the company’s "Glocalization" strategy within China.
Dedicated to providing one-stop cross-border payment solutions for emerging markets worldwide, PayerMax’s latest expansion reflects its strong long-term confidence in the Chinese market and lays a more solid foundation for future technological innovation and service infrastructure in the region.
At the same time, PayerMax officially announced Central Asia as its next key emerging market for strategic expansion. This move further strengthens its global payment network across developing economies and reaffirms the company’s commitment to accelerating internationalization while seamlessly connecting global and local markets.
一、Deepening Roots in Shanghai: Building a Global Service Hub and Accelerating Local Capability Upgrades
As one of China’s most internationally connected cities and rising powerhouse in fintech innovation—Shanghai has served as a strategic global hub for PayerMax since PayerMax was founded. This latest office expansion is more than an increase in physical space; it represents a decisive step forward in strategic capability.
The enhanced Shanghai office will serve as a core center for the following key functions:
- Product R&D and Tech Infrastructure
We are scaling up investment in technology to drive continuous product innovation and ensure system scalability across diverse markets.
- Customer Support and Localized Service Delivery
Strengthened operational capacity enables faster, deeper support for Chinese enterprises expanding globally.
- Compliance and Risk Control
Ongoing upgrades in regulatory alignment and risk controls ensure localized compliance in complex, high-growth markets.
- Beyond payments
While payment is the anchor of our business, the diverse value-added services we offer such as foreign exchange solutions and co-marketing initiatives are designed to more comprehensively support our clients’ global expansion.
In the future, the Shanghai hub will work in close coordination with our global offices in Singapore, Dubai, Riyadh, Jakarta, Seoul, and 15 other locations worldwide, forming an integrated global service network. This structure enables us to respond more swiftly and locally to our clients’ operational needs across diverse markets.
“We firmly believe that emerging markets are the driving force behind the future of the global digital economy. Since 2018, PayerMax has expanded from Southeast Asia to Latin America, the Middle East, and North Africa. Each strategic move reflects our foresight and commitment to deep local engagement, affirming our insight into market trends and dedication to long-termism.
Rather than pursuing blind expansion, we take a steady, grounded approach in complex markets. The expansion of our Shanghai office marks a significant step in strengthening our product and service capabilities. It will enhance the connection between global resources and local execution, empowering our clients to go deeper in their international ventures. PayerMax is evolving—from a payment service provider to a true growth partner."
——PayerMax CEO Liam Zhang
New office scene:
二、Focusing on Central Asia: Building a New Strategic Anchor in Emerging Markets
Driven by in-depth market research and evolving client demand, PayerMax has officially designated Central Asia as its next strategic focus region. As a key area within China’s Belt and Road Initiative, Central Asia has seen rapid development in fintech infrastructure in recent years, signaling robust digital growth potential.
Take Kazakhstan as an example: with an internet penetration rate of 91%, the adoption of digital payments continues to rise steadily. The country now boasts full integration of unified QR codes and an Instant Payment System (IPS) across major banks. In 2024, its central bank digital currency (CBDC)—the Digital Tenge—was officially launched and is now used in both online and offline payment scenarios.
Meanwhile, countries such as Uzbekistan and Kyrgyzstan are actively advancing their own digital economy strategies, focusing on the development of local payment infrastructure and cross-border compliance frameworks.
Leveraging its proven track record of localized operations across emerging markets, PayerMax will bring a full suite of services to Central Asia—including online acquiring, pay-in/pay-out capabilities, multi-currency settlement, and more. These offerings are designed to deliver flexible, secure, and efficient digital payment solutions to support merchants expanding into this fast-growing region.
By entering Central Asia, PayerMax is not only expanding its global footprint, but also positioning the region as a strategic anchor point for unlocking broader pan-Eurasian growth synergies. This move further reinforces our multi-hub, multi-market approach to building a globally connected and locally optimized payment network.
"At PayerMax, we firmly believe that wherever our clients grow, our service network must follow. Our clients have always been our compass—guiding us toward new markets, new challenges, and new possibilities.
In Central Asia, we remain committed to our dual principles of deep localization and client-centricity. Through solid operational execution and continuous innovation, we are here to accompany our clients as they successfully land, scale fast, and grow compliantly in this dynamic new market."
——PayerMax President, Hu Wang
三、Promoting Glocalization： A Dual-Engine Strategy of Technological Innovation and Local Operations
PayerMax firmly believes that "localization" is the core competitive advantage in providing payment services in emerging markets. This goes beyond simply adapting to local languages and currencies—it is a systematic capability that deeply integrates cultural understanding, regulatory compliance, and user experience.
To this end, PayerMax is driving the implementation of its localization strategy through three key pillars:
- Local Capability Building:
In every key market, PayerMax adheres to a localization approach of “local services, local teams, and local resources.” We establish long-term partnerships with leading local card networks, digital wallets, banks, clearing systems, and risk control providers to enable seamless integration with critical financial infrastructure.
- Compliance-First Mechanism:
In response to the diverse and evolving regulatory environments of emerging markets, PayerMax has developed an "embedded compliance" operational model. Before launching any project, we prioritize regulatory research, communication with local authorities, registration, and technical alignment to ensure that our business models are fully compliant in each region.
- Technology Platform Adaptation:
PayerMax has built a modular, multi-language, and multi-currency global framework that enables rapid and flexible integration of local payment channels. Our system architecture supports API-level customization, compatible with various settlement models, localized risk control systems, and multi-party reconciliation processes, ensuring merchants across different regions can enjoy a highly tailored payment experience through a unified platform.
Looking ahead, PayerMax will continue to drive the development of payment ecosystems across global emerging markets, with a focus on technological innovation, customer-centricity, and localization—striving to become every merchant’s trusted global payment partner.
Conclusion
PayerMax’s expansion in Shanghai and its strategic entry into Central Asia mark a significant dual milestone in our global journey. As emerging markets rise and the digital economy rapidly integrates across borders, PayerMax remains committed to delivering localized, agile payment solutions tailored to the unique needs of these regions.
Together with our partners, we are shaping the future of digital finance—building ecosystems that empower growth, resilience, and cross-border innovation.
Next stop: Central Asia.
PayerMax will continue to empower global enterprises as they navigate new market frontiers and accelerate their journey toward globalization.
New office scene:
